At Bounty, we believe that Food Made Better is a promise that begins with the health of the animal and extends to the safety of our communities. Recently, that promise took center stage at the One Health AMR Conference in Bangkok, Thailand, where our very own, Dr. Mark Anthony Gabriel, Associate Vice President for Animal Health Group of Bounty Plus, Inc., represented the Bounty Group as a keynote speaker. This wasn’t just a speaking engagement; it was a moment of regional recognition for Bounty’s journey of operationalizing science-backed excellence at scale.
The Global Conversation on AMR Stewardship
From February 2–4, 2026, experts from across Asia and Europe gathered at the Anantara Siam in Bangkok to discuss one of the most pressing challenges in global health: Antimicrobial Resistance (AMR).
Representing the Philippine private sector, Doc Gab delivered a presentation titled “Championing AMR Stewardship in the Philippine Poultry Industry.” As part of the session on Innovations in AMR Monitoring & Response, the talk focused on how a commercial-scale poultry producer can lead the way in responsible antibiotic use.
Why "One Health" Matters
The “One Health” lens is a multi-sectoral approach that recognizes that the health of people is closely connected to the health of animals and our shared environment. At Bounty, this philosophy is part of our DNA.
By achieving the LRQA “Reared Without Antibiotics” certification, Bounty has proven that rigor and responsibility are not just corporate buzzwords—they are operational realities. Doc Gab shared how our technical experts (veterinarians and nutritionists) work together to ensure that our birds are raised with the highest standards of care.
From Bangkok to Los Baños: A Growing Partnership
The impact of Bounty’s participation was immediate. Following the conference, a concrete collaboration opportunity arose with the University of the Philippines Los Baños (UPLB) 1HEALTH Project.
Funded by ACIAR and IDRC, this project aims to pilot One Health models in the Philippines, with Los Baños, Laguna, as the pilot site. The proposed partnership with Bounty includes:
- One Health Mobile Labs: Bringing diagnostics and expertise directly to the field.
- Integrated Surveillance: Developing early warning systems for regional health.
- Policy Implementation: Helping shape the national roadmap for AMR stewardship.
Careers Made Better: Empowering Experts to Lead
This achievement is a perfect example of why #LifeIsBetterAtBounty. We don’t just provide jobs; we provide a platform for our people to become regional thought leaders.
By investing in our people’s professional development, we allow experts like Doc Gab to bridge the gap between academic research and commercial application. We are proud to show that Bounty’s expertise is not only helping us grow a business—it is helping us shape the conversation on what responsible poultry production can look like in the Philippines and beyond.
At its core, Doc Gab’s keynote proved that AMR stewardship and large-scale poultry production can move forward together. Because at Bounty, we aren’t just making food; we are making it better for everyone.
Frequently Asked Questions (FAQ)
What is Antimicrobial Resistance (AMR)? AMR occurs when bacteria, viruses, fungi, and parasites change over time and no longer respond to medicines, making infections harder to treat. Responsible stewardship in poultry production is vital to prevent the spread of resistant bacteria.
What does “Reared Without Antibiotics” mean for consumers? It means that the poultry was raised without the use of any antibiotics throughout its life cycle. This ensures that the food you serve your family is backed by the highest standards of animal welfare and health science.
How does the “One Health” approach benefit the community? By ensuring animal health is managed responsibly, we protect the environment and public health. This integrated approach reduces the risk of zoonotic diseases and environmental contamination, leading to a healthier ecosystem for everyone.
What is the goal of the partnership with UPLB? The collaboration with the UPLB 1HEALTH Project aims to create a sustainable, community-led model for health surveillance and mobile diagnostics, ensuring that scientific innovation reaches the local level to protect both farmers and consumers.
