Good leadership isn’t just a luxury; it’s necessary in every aspect of life.
Leaders set the tone, define the culture, and drive innovation within their organizations. At Bounty Fresh Group, a company known for its quality poultry products, leadership is embodied by individuals like Atty. Kenneth Cheng, the President of Fresh Group and the CEO of Bounty Fresh Group Holdings, Inc. Through their dedication, vision, and commitment to innovation, Bounty Fresh Group has not only elevated its market presence but has also improved the industry as a whole.
Pioneering Change in the Poultry Industry
Change and innovation go hand-in-hand. The industry is dynamic, and change is constant and inevitable. That’s why innovation is at the heart of Bounty Fresh Group’s success. Bounty has always prided itself on being innovative, striving to grow the market and improve the industry. They have continuously brought innovations from the beginning to where they are now.
Bounty was the first to introduce insulated closed houses, mini vent cooling, silo feeding, and automatic feeding systems, eliminating the need for manual feeding.
This shows Bounty Fresh Group’s commitment to pioneering change in the poultry industry. Bounty has consistently sought out innovative solutions to improve efficiency, animal welfare, and product quality, setting a new standard for poultry farming in the Philippines.
This ethos not only enhanced the well-being of the chickens but also ensured a more consistent and higher-quality product for consumers. The use of automatic feeding systems further streamlined operations, reducing the need for manual labor and minimizing human error.
A Culture of Growth and Improvement
Every successful business understands the importance of learning from mistakes. This principle is deeply ingrained in Bounty Fresh Group’s operational ethos. Mistakes are made, but they ensure it only happens once by learning from them. In an interview, Atty. Cheng mentions how vital having people who excel in their fields. Many might hesitate to bring in highly skilled individuals, but Bounty Fresh Group has learned that talented people help the company grow.
Mistakes are seen not as setbacks but as opportunities for growth. In an environment where errors are acknowledged and learned from, Bounty Fresh Group ensures that each mistake leads to better practices and processes in the future.
Moreover, surrounding oneself with talented individuals not only enhances the company’s capabilities but also fosters a collaborative and supportive workplace culture.
Building a Strong, Inclusive Community
At the core of Bounty Fresh Group’s operations is a deep commitment to its people, with a focus on developing employees and ensuring they’re properly insured. Bounty goes beyond standard benefits, fostering a supportive and engaging work environment. Regular barbecues and outings aren’t just team-building activities; they provide employees with opportunities to relax, bond, and connect with leaders in an informal setting, particularly during challenging times when everyone needs a break
These events and gatherings highlight the accessibility of company leaders and their commitment to maintaining open lines of communication with their teams. This inclusive approach strengthens the sense of community and belonging within the company.
A Commitment to Excellence
Bounty Fresh Group has consistently pushed the boundaries of what is possible in the poultry industry, setting new standards and driving positive change. At its core, Bounty Fresh Group believes that taking care of its people is essential to its success.
Engr. Princess Joy Espesor, Senior Hatchery Head, GP Operations stated in an interview that this belief is reflected in its comprehensive employee benefits, supportive workplace culture, and commitment to continuous learning and development.
“It was here that I was honed to become a visionary leader, equipped with resilience, empathy, and a relentless drive for continuous improvement.”
She also shared that Atty. Cheng’s push for growth and innovation inspired the team to strive for excellence in everything they do.
“Under his leadership, we learned never to settle for the status quo but to continually seek progress and improvement. His guidance and belief in our potential, coupled with the steadfast support of our superiors in the GP Department, have been instrumental in reaching the milestones we celebrate today.”
Through the excellence and dedication of its leaders and teams, Bounty Fresh continues to make a positive impact on the lives of its employees, customers, and consumers.
From our family to yours, Bounty Fresh is dedicated to making food better, every step of the way. Learn more about us and what we stand for at https://bounty.com.ph/about-us.
