In the Philippines, no dining table feels complete without chicken or eggs. From a comforting bowl of Tinola on a rainy day to crafting a perfectly imperfect adobo recipe, poultry has become a defining part of Filipino cuisine.
Whether you boil, fry, grill, or poach them, chicken and eggs have nourished generations as nutritious staples. This October, we shone the spotlight on these everyday heroes by celebrating World Chicken and Egg Day 2025.
The Heart of the Celebration
World Chicken and Egg Day is an annual global celebration that recognizes the contribution of poultry, particularly chickens and eggs, to human nutrition, food security, and sustainable agriculture.
Marked every second Friday of October, this event is observed by communities, organizations, and farmers worldwide.
At its core, the day is about recognizing how these simple ingredients have become pillars of healthy diets and vital contributors to economic well-being. Chicken remains the Philippines’ most widely consumed meat, and eggs are among the most affordable sources of high-quality protein.
Nutritionally, poultry products pack a powerful punch. Chicken provides lean protein that supports muscle growth and overall body repair, while eggs deliver essential amino acids, vitamins, and minerals that help maintain brain function and energy levels. Together, they form a balanced foundation for both daily meals and national nutrition programs.
The Farmers Behind Every Meal
Every piece of fried chicken, every sunny-side-up breakfast, starts with the hard work of farmers. They are the unsung heroes behind the poultry industry, turning dedication into nourishment. Their work ensures that every household, from bustling cities to quiet provinces, has access to affordable, high-quality chicken and eggs.
In the Philippines, companies like Bounty have long recognized the vital role farmers play in sustaining the poultry value chain. Through partnerships, training programs, and investments in modern farming systems, Bounty helps empower local growers to thrive in a rapidly evolving industry.
Poultry farmers’ commitment to modern, sustainable practices ensures chicken and eggs remain reliable food sources. They focus on efficient farming techniques that minimize environmental impact and maximize food quality and quantity. Farmers continually adapt to challenges, such as disease management and climate volatility, while adhering to strict safety regulations.
World Chicken and Egg Day is a platform for acknowledging progress, supporting the hands that make it possible, and inspiring continued efforts toward a secure food future.
Behind every tray of eggs or roast chicken is a collaborative story involving farmers, communities, and agribusinesses — a story worth celebrating this World Chicken and Egg Day 2025.
Basta Baon, Bounty Fresh!
This year, Bounty took the celebration of World Chicken and Egg Day to Eastwood Mall in Quezon City for a fun-filled public event. With the theme “Heroes Fueled by Basta Baon, Bounty Fresh,” the celebration honored everyday heroes—from hardworking parents to determined students and tireless professionals—who rely on the nourishment and convenience of Bounty Fresh products to power through their days.
Through fun activities, engaging booths, and delicious food experiences, visitors got to enjoy a taste of Our Baon Food Favorites: meals made with the goodness of Bounty Fresh products, designed to give every member of the family the strength and energy they need to conquer their day, whether at school, work, or home.
By celebrating World Chicken and Egg Day 2025, Bounty reaffirmed its role in promoting accessible nutrition, supporting local poultry farmers, and encouraging practical, healthy eating habits among Filipino households.
A Feast of Gratitude
Food has always been one of the most powerful ways to connect people, and few ingredients do it better than chicken and eggs. They are present at every celebration, from birthdays and fiestas to simple family lunches. They are humble yet meaningful symbols of nourishment and togetherness.
Bounty joins this year’s celebration of World Chicken and Egg Day in honoring the people and processes that make it possible.
So, as you enjoy your next meal—whether it’s adobo, tinola, or a simple fried—remember the bigger story: dedicated farmers waking before dawn, hardworking hands working tirelessly to raise healthy flocks, and an industry committed to feeding the world responsibly.
Join us in celebrating their contribution, both in the Philippines and across the globe. We encourage you to mark the day by preparing your favorite chicken and egg dish and sharing its goodness with your loved ones.
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