The poultry industry in the Philippines has been on steady growth, propelled by increasing urbanization and changing dietary preferences.
No matter how you like your chicken, whether Adobo, Tinola, or Inasal, chicken, in particular, is still the most consumed meat. Chicken is a staple on every Filipino dining table due to its versatility and affordable price point.
This steady demand has spurred both small-scale backyard farming and large-scale commercial operations, creating a large landscape of producers catering to various market segments.
How It Is Going
In recent years, the poultry industry has shifted towards more sustainable and ethical practices, driven by consumer awareness and regulatory measures. This involves attempts to uplift animal welfare, minimize environmental impact, and improve product quality and safety. As consumers become more discerning, there is a growing emphasis on transparency throughout the supply chain, starting from the farm to the customers’ fork. Advancements in technology have revolutionized poultry farming, with innovations such as automated feeding systems and Controlled Environment Systems (CES) that ensure a more predictable environment for the birds, promoting consistent, uniform growth resulting in better production outcomes.
Such developments benefit farmers’ profitability while simultaneously enhancing bird welfare and health results.
One notable trend in the poultry industry is the growing popularity of organic and free-range production systems.
There is growing concern about animal welfare, and customers prefer cage-free poultry products. As a result, some food manufacturers and merchants have committed to cage-free eggs or transitioning to cage-free farming methods. This trend presents both opportunities and challenges for producers, requiring adherence to stricter standards and higher production costs but also commanding premium prices in the market.
One of the key advantages of cage-free farming is its long-term viability. However, cage-free systems often demand a larger initial investment than conventional cage systems. But it’s still a worthwhile investment for your business. Bounty offers a supply partnership wherein businesses can part with Bounty for cage-free egg supply.
What's Flocking the Industry?
Health and Sustainability: The poultry industry has been pivoting towards organic and free-range farming methods with an increasing emphasis on health-conscious consumers and sustainable practices. Consumers are demanding transparency in production processes, pushing producers to adopt eco-friendly practices and reduce reliance on antibiotics and hormones.
Supply Chain Challenges: Like any industry, the poultry sector faces its fair share of challenges. Fluctuating feed prices, disease outbreaks, and environmental concerns pose hurdles to sustainable growth. However, proactive measures and strategic partnerships help mitigate these risks and ensure a steady supply of quality poultry products.
Technology Integration: Modernization is the name of the game. Technology is reshaping how poultry farming operates in the Philippines, from automated feeding systems to AI-powered disease detection. These advancements improve efficiency and ensure better animal welfare and product quality.
Inoza Feedmilling Corporation, a feed manufacturing and distribution company under the Bounty Fresh Group Holdings, Inc., harnesses state-of-the-art modern European technology for their production.
The corporation is composed of experienced:
- Engineers focused on operating the plant production lines at optimum efficiency.
- Animal Nutritionists who develop accurate formulations for high-quality feeds.
- Veterinarians who maximize livestock production through sound animal health programs.
- Sales, Marketing, and Support professionals committed to delivering business growth and development to promote animal raising and production as a sustainable livelihood.
Inoza Feed Mill’s tailored feed solutions cater to Bounty’s specific requirements, providing customized blends that optimize growth, health, and performance.
The growing customer demand doesn’t end with more humane and sustainable. Customers now want to sweeten the deal by supporting products that are deemed good for the environment.
What’s Ahead?
One thing is clear: change is inevitable.
From technological advancements to shifting consumer preferences, the poultry landscape continues to evolve, presenting both challenges and opportunities for poultry industry stakeholders.
Inoza Feed Mill and Bounty Fresh Group Holdings Inc. are at the forefront of this evolution, driving innovation, sustainability, and excellence in poultry production. Through this, we can ensure a healthier future for generations to come.
