Last week, teams from across Bounty—including Fresh, Branded & Value-Added, InozaVet, and Commercial Feeds—joined thousands of global players at VIV Asia 2025 in Bangkok. Recognized as one of the world’s most important trade shows in the field of animal protein production and processing, VIV Asia 2025 brings together the full value chain: from feed and farm to food.
And for many of us, it was our first time witnessing the sheer scale and depth of how the rest of the other players in the region think about our industry’s very unique value-chain, through this very prestigious event.
Why We Went
Bounty’s decision to send a large and diverse delegation to VIV Asia 2025 wasn’t just about staying up to date—it was a deliberate investment in learning and growth. As the protein industry becomes more competitive and complex, we know it’s essential for our people to stay exposed to new ideas, technologies, and global standards.
For some of our delegates, this was more than just a professional milestone—it was their first international trip. Being part of VIV Asia 2025 gave them a rare opportunity to step outside of their day-to-day environment, gain a global perspective, and build confidence in representing Bounty on an international stage. It was a career-defining experience that they’ll carry with them as they grow within the company.
Our goals for the trip were clear:
- Discover new innovations that can enhance our production capabilities, sustainability efforts, and customer offerings.
- Strengthen relationships with global partners like Cobb, Aviagen, and Lohmann, who play a critical role in our operations.
- Equip our teams with fresh knowledge and insights that they can bring back and apply across our businesses.
Each group came in with unique objectives—whether it was searching for improved hatchery technologies, studying advances in animal nutrition, or understanding how AI and automation are transforming commercial farming. But we all shared one goal: to learn and to lead.
What We Took Away
VIV Asia was eye-opening in the best way. It challenged our assumptions, sparked new conversations, and gave us a deeper appreciation for where the global industry is heading. Among the most exciting discoveries:
- Precision Farming and Smart Tech: Innovations in sensors, data analytics, and automated systems are helping producers optimize animal welfare, reduce environmental impact, and improve efficiency.
- Sustainable Feed Solutions: From alternative protein sources to optimized feed conversion technologies, there’s a growing emphasis on sustainable inputs without sacrificing performance.
Biosecurity and Veterinary Breakthroughs: New vaccines, diagnostic tools, and biosecurity protocols are helping producers stay ahead of emerging diseases and ensure animal health.
More importantly, VIV provided a chance for cross-functional collaboration. Team members from different Bounty divisions had time to reflect together, compare observations, and talk about how global trends relate to our local realities. These conversations helped bridge silos and reminded us that we’re all contributing to the same bigger mission: making food better for all.
Final Thoughts
VIV Asia 2025 wasn’t just a chance to see the future—it was a chance to shape it.
By bringing people from across our organization, Bounty reaffirmed its commitment to building not just better products, but better teams. It was especially meaningful for those who experienced their first international business trip—an experience that deepened their understanding of the industry, broadened their perspective, and strengthened their sense of belonging within a global company.
The conversations, technologies, and partnerships we experienced in Bangkok will fuel our thinking for months to come. And more than anything, the experience left us inspired—not only about where the industry is going, but about what Bounty can become.
This is how we grow. Together. Connect with us through our website at https://bounty.com.ph/contact-us.
