A remarkable shift is taking place in the world of poultry farming. Whether you’re a health-conscious consumer or an agribusiness owner who wants to provide consumers with an innovative alternative, it will be well worth your time to start paying attention to No Antibiotics Ever (NAE). Let us explore if no antibiotics ever poultry products are the right choice for you and if it can change the poultry industry for the better.
What is No Antibiotics Ever (NAE)?
As the name suggests, NAE is an approach to poultry farming where antibiotics are eliminated throughout the life cycle of the chickens. This means that the birds are avoiding diseases while achieving target growth without using antibiotics, steroids, and other artificial means.
NAE requires proactive measures to keep the chickens healthy during production. This includes improved living conditions and enhanced biosecurity practices. The saying “prevention is better than cure” resounds in NAE with its focus on preventive measures such as vaccination and strict sanitation standards.
The Significance of Antibiotic-Free Poultry Farming
Conventional methods of farming have always used antibiotics to promote growth and avert diseases. Over time, overuse and misuse have brought forth an alarming global health issue: antibiotic-resistant superbugs. These are strains of bacteria that have developed resistance to antibiotics. The U.S. Centers for Disease Control and Prevention (CDC) states that superbugs infect more than 2 million people and kill at least 23,000 in the U.S.
Benefits of NAE Poultry Products
On health. The risk of developing superbugs can be significantly reduced by consuming poultry raised without antibiotics. This helps ensure that life-saving drugs can retain their effectiveness in treating diseases.
On consumers. As consumers are becoming more conscious of where they get their food, farmers need to meet the growing demand. The poultry industry isn’t only evolving on the technology front, the market is drastically changing as well. Consumers are now clamoring for healthier and more ethically-conscious products.
The reduced use of antibiotics paves the way for the perception that no antibiotics ever poultry products are safer, healthier, and higher in quality compared to other choices in the market. This makes NAE products highly preferable for customers who are conscious of their health and ethical farming choices.
On farming. The practices involved in NAE farming are also aligned with ethical and sustainable farming. Instead of relying on antibiotics, NAE farmers focus on overall animal health through reducing stress, cleaner environments, and better farming practices.
Changes in the market may pose a challenge for farmers who’ve been doing conventional farming throughout their careers. But for up-and-coming agribusiness owners, NAE presents an exciting opportunity to meet the increasing demand.
The growing awareness of consumers regarding health and ethical considerations has paved the way for products that offer positive solutions. The ‘Chickens Raised with No Antibiotics Ever’ products stand as a testament to this shift, providing a healthy and responsible alternative.
As consumer preferences evolve, these products are set to redefine market standards. In this spirit of pioneering change, Bounty is proud to announce its achievement of the Lloyd’s Register Quality Assurance Inc. (LRQA) ‘Reared Without Antibiotics’ (RWA) certification, marking us as the first company in the Philippines to earn this prestigious recognition.
This milestone underscores our commitment to setting new standards in the industry and providing Filipino consumers with the highest quality, responsibly produced chicken.
Bounty is here to help you start a healthier food journey. Choose Bounty Fresh No Antibiotics Ever (NAE) fresh chicken on your grocery runs.
Want to learn more about poultry farming? Send us a message at https://bounty.com.ph/contact-us/
